SOSS Bros Featured on Five Dubs Podcast: From Secret Sauce to Standout Brand

What happens when a family sauce recipe turns into a brand that refuses to play by the rules?

SOSS Bros joined Kevin Berrier on the Five Dubs Podcast, a production of the MDDC Press Association, to talk about the story behind the sauce, the people building the brand, and why Sauce Over Everything became more than a tagline.

The conversation goes back to where it started: a recipe that spent years making the rounds among friends and family, a $100 bottle request that helped get things moving, and the decision to turn a sauce obsession into an actual business.

Then comes the fun part. Building a brand in a crowded food industry without looking or sounding like everyone else.

From unconventional marketing to the realities of entrepreneurship, the episode gets into what happens behind the bottle.

Listen to Episode 186: Five Dubs Podcast

One recipe. Three founders. A whole lot of SOSS.

Sauce Over Everything.